I hated it when it first started happening, but sadly have gotten used to it… our local theater is not so bad in this regard though…

Nowadays we go to a movie and must watch commercials first. The relaxed, receptive state of surrender we like to reserve for the pleasure of entering into the aesthetic space of a film in a dark theater is now given over to advertising, where our sense and our sensibilities are assaulted against our will. (bell hooks, All About Love)